Retail provides the opportunity to facilitate relationships through shared experiences. We are human because we tell stories, because of our ability to infuse communication with color and character. When we gather and gossip, we bond; and retail brings people together.
The questions surrounding today’s retail environments center on experiences and interaction. How do we enhance product and service offerings while also improving convenience? How do we build trust and brand loyalty while still maintaining a healthy return?
The answer is empathy and understanding. It’s design through the study of human behaviors, the observation of the use of spaces, it’s perfecting encounters, and inspiring a sense of discovery time and again. It’s a process, but not a formula. Every site, every space is unique, but all hold the potential to enhance the adventure of the everyday.